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Smartwool

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You take the blue pill, the story ends. You wake up in your bed and believe whatever you want to. You take the red pill, you stay in wonderland, and I show you how deep the rabbit hole goes.

We were approached recently to create marketing images for

@_nevernotfun_ showing us that snacks are essential to any backpacking advertisement.
Big thanks to @deuter_usa for making backpacks because without them this photo would not exist.
This might have been my all time favorite backcountry camping campa

Most of my test shots throughout my career end up being my most memorable and favorite. @andrewahanson & @camparsons proving once again why our team is more than just people we work with. We are friends, we are family, we work side by side for da

Found this weird looking horse on my hike the other day. Does anyone know what breed it is?
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#sparklepony #horsesofinstagram #horsewhisperer #horse #unicorn #herekittykitty #wildlifephotography #wildlife #saddleup

My alter ego Bo Briggs, 7X National High School Bare Back Rodeo champion. Your math ain’t wrong, I intentionally failed the 12th grade 3 times and the record still hasn’t been beat.

We had some fun in the sun after shooting high school r

Couldn’t imagine a more quintessential view for a running photoshoot in New York City!

Client : @smartwool
Agency : @thepublicworks
Producer : @bryan_patrick_harris
Digital tech : @camparsons
Stylist : @jessicajeannestyling
1st assist : @j

Had a fun day in the studio recently for @happyleafkombucha
It was fun, simple and stands out.

Editing @camparsons

#happyleafkombucha #beveragephotography #productphotography #studiophotographer #branding #profotoglobal #captureone #canonphotogra

How are you spending your holiday weekend?
We spent the morning on the river in Austin hunting for the best light, a couple laughs, and the illusive stick fish that lurked just below the surface for this shoot with @smartwool

Agency @thepublicworks

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Is this jögging or Parkour?
A fun shot from our @smartwool shoot in NYC last fall.
Agency @thepublicworks
Producer @bryan_patrick_harris
Digital tech @camparsons
Stylist @jessicajeannestyling & @tymla_tymla_tymla
Model @thefakedavidchang

#n

Shot from our Austin shoot for @smartwool

Agency @thepublicworks
Producer @bryan_patrick_harris
Lighting @johndoughertyjohn
Digital tech @camparsons
Stylist @jessicajeannestyling & @tymla_tymla_tymla

#yogainspiration #yoga #austin #commercial

Nothing beats a good sunrise run, I wouldn’t know because usually I’m sleeping. Though, I will say photographing folks running for this @smartwool shoot in Austin with the morning light felt about the same.

Also shout out to @moment for

#throwbackthursday that one time at the beginning of my career my likeness was distributed world wide for @spyderactive
Don’t ask me what exactly the concept was or how they convinced me to be part of this. But, this photo is still spoken about

@caliwolf & @eumalinaa working their magic in front of the camera high up on the peaks for @deuter_usa
This might of been my favorite shoot coming out of lockdown and heading straight to the peaks of the San Juans.
Agency @thepublicworks
Creative

Here's another gem from my shoot with @spyderactive
Agency @thepublicworks
Digital Tech @camparsons
Producer @bryan_patrick_harris
1st lighting assist @colorado_gaffer

#olympics #canonphotography #spyder #brooklynhiphop #newyork #80sfashion #fashion

Do you choose the light or the dark side of the force? I love the dark side and got to channel that with this recent shoot with @bryan_patrick_harris
Digital tech @camparsons
1st assist @matthewdefeo
Agency @thepublicworks

#maythe4thbewithyou #jedi

If you look through my portfolio/instagram you can probably surmise that photos like this are missing from the breath of work. I'll be honest, I don't understand fashion, the closest you'll see me get is when I match my socks. So when @spyderactive a

What’s better than being in the desert shooting @kalenthorien with dirt bikes? Being in the desert with @kalenthorien & @thepublicworks during the presidential election with no service and no worries.
We explored Goblin Valley, wandered th

Copyright all images Dag Larson 2021